Shop Mascaras!

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Mascara vs. Mascara

Fanning Mascara

NEW Fan Fest Mascara! Fan out lashes side-to-side, amplify volume AND multiply the look of lashes for an instant eye opening effect! The custom-engineered Full-Flex Fiber Brush has a 40° curve that lifts root-to-tip and reaches corner-to-corner.

Fanning Mascara

NEW Fan Fest Mascara! Fan out lashes side-to-side, amplify volume AND multiply the look of lashes for an instant eye opening effect! The custom-engineered Full-Flex Fiber Brush has a 40° curve that lifts root-to-tip and reaches corner-to-corner.

Volumising Mascara

Find out why BADgal Bang! Mascara has become a cult-fave since it's launch in 2018. Its specially designed Big Slimpact! brush is streamlined to reach root-to-tip, corner-to-corner, upper and lower lashes for big volume with 360° reach.

Volumising Mascara

Find out why BADgal Bang! Mascara has become a cult-fave since it's launch in 2018. Its specially designed Big Slimpact! brush is streamlined to reach root-to-tip, corner-to-corner, upper and lower lashes for big volume with 360° reach.

Curling Mascara

Everyone's talking about Roller Lash Mascara! Straight lashes? No problem, Roller Lash's eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls lashes before your eyes. Truly. Plus, the instant curve-setting formula holds for 12 hours and contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits.

Curling Mascara

Everyone's talking about Roller Lash Mascara! Straight lashes? No problem, Roller Lash's eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls lashes before your eyes. Truly. Plus, the instant curve-setting formula holds for 12 hours and contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits.

Extreme Lengthening Mascara

They're Real! Magnet Mascara is a first of its kind. The custom-engineered Extender Brush has a magnetically charged core and ZigZag bristles that draw out lashes to extreme lengths.

Extreme Lengthening Mascara

They're Real! Magnet Mascara is a first of its kind. The custom-engineered Extender Brush has a magnetically charged core and ZigZag bristles that draw out lashes to extreme lengths.

Lengthening Mascara

The mascara that started it all... They're Real! Mascara. Featuring a specially designed domed-tip brush to reveal lashes so long you’ll have the look of falsies for real!

Lengthening Mascara

The mascara that started it all... They're Real! Mascara. Featuring a specially designed domed-tip brush to reveal lashes so long you’ll have the look of falsies for real!

Discover Whoop Lash

Fuller, thicker-looking lashes? Yeah, your lashes can wake up like this. Whoop Lash delivers lashes that look healthier & more volumized in as little as 6 weeks. Just swipe on in the evening before bed to get the kind of lashes you dream about.