Shop Mascaras!

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Take The Lash Match Quiz

We know what mascara you need. Do you? Take the quiz and discover which Benefit Mascara is your best lash match.

Mascara vs. Mascara

Fanning Mascara

NEW Fan Fest Mascara! Fan out lashes side-to-side, amplify volume AND multiply the look of lashes for an instant eye opening effect! The custom-engineered Full-Flex Fiber Brush has a 40° curve that lifts root-to-tip and reaches corner-to-corner.

Fanning Mascara

NEW Fan Fest Mascara! Fan out lashes side-to-side, amplify volume AND multiply the look of lashes for an instant eye opening effect! The custom-engineered Full-Flex Fiber Brush has a 40° curve that lifts root-to-tip and reaches corner-to-corner.

Volumising Mascara

Find out why BADgal Bang! Mascara has become a cult-fave since it's launch in 2018. Its specially designed Big Slimpact! brush is streamlined to reach root-to-tip, corner-to-corner, upper and lower lashes for big volume with 360° reach.

Volumising Mascara

Find out why BADgal Bang! Mascara has become a cult-fave since it's launch in 2018. Its specially designed Big Slimpact! brush is streamlined to reach root-to-tip, corner-to-corner, upper and lower lashes for big volume with 360° reach.

Curling Mascara

Everyone's talking about Roller Lash Mascara! Straight lashes? No problem, Roller Lash's eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls lashes before your eyes. Truly. Plus, the instant curve-setting formula holds for 12 hours and contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits.

Curling Mascara

Everyone's talking about Roller Lash Mascara! Straight lashes? No problem, Roller Lash's eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls lashes before your eyes. Truly. Plus, the instant curve-setting formula holds for 12 hours and contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits.

Extreme Lengthening Mascara

They're Real! Magnet Mascara is a first of its kind. The custom-engineered Extender Brush has a magnetically charged core and ZigZag bristles that draw out lashes to extreme lengths.

Extreme Lengthening Mascara

They're Real! Magnet Mascara is a first of its kind. The custom-engineered Extender Brush has a magnetically charged core and ZigZag bristles that draw out lashes to extreme lengths.

Lengthening Mascara

The mascara that started it all... They're Real! Mascara. Featuring a specially designed domed-tip brush to reveal lashes so long you’ll have the look of falsies for real!

Lengthening Mascara

The mascara that started it all... They're Real! Mascara. Featuring a specially designed domed-tip brush to reveal lashes so long you’ll have the look of falsies for real!

Discover Whoop Lash

Fuller, thicker-looking lashes? Yeah, your lashes can wake up like this. Whoop Lash delivers lashes that look healthier & more volumized in as little as 6 weeks. Just swipe on in the evening before bed to get the kind of lashes you dream about.